Instagram Foods: New Fever 😍

Our generation is marked by flourishment and developments of the hybridization of food and cooking. Not only has the quality become extremely important in our daily lives, but so have novelty and presentation. Elaborate meals can be found at every mall, restaurant, and food court. Chefs are mixing cultures and recipes to continue impressing their clientele. More specifically, they try to make the presentation of their foods fancier, more abstract, unique, and ‘instaworthy trendy.’ Cooking has become a mainstream type of art where everybody enjoys the aesthetics and new tastes when it comes to food.

Rainbow Bagels are a perfect example. Their special color combination and rainbow swirl are eye-catching. There is a difference between the looks and the taste of the product, for it looks nice on Instagram, and costs more than the average bagel, it’s still much more pricey compared

to the average bagel you can get at any bakery. A simplified definition of Supernormal Stimuli can be an imitation of an “object” that appeals more than the actual “object,” and this can be anything. Food trends can be seen as Supernormal Stimuli, the pastries are not only amazing because of the creative input, but also because they relate to the basic originals.

We can also point out the addiction to sugar in general, the pleasure we take from looking at any food pictures. It almost feels as if we had the meal right in front of ourselves as if we were about to eat it. Sugars, fast food, and processed foods are quick and easy to start drooling over. There is an especially fast dispersion of food trends. For example, it only takes a few days for a media object to become viral. Photos, videos are shared at a very fast pace. The scarcity of the product is also a good explanation of why we are so fond of food trends. Generally speaking, most of the popular novelties are created in the United States. The product is originally sold at a “unique” bakery. Having the possibility to stand in line for hours to get the “worshipped” product is a sign of social status or at least a mean of identification. The only way for those that don’t live in the United States to enjoy these trendy foods is to either look at the pictures, buy a “limitation” or create them from recipes published online of recreations. There are probably thousands of explanations over why we all drool over these food trends in general. However, the main prospect should be to simply enjoy those sugar filled, delicious, crazy food trends.